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Chevron's Extramile Convenience Stores Introduce "Better Choices" and Support Local Fight Against Breast Cancer

ExtraMile Store Unveils Special Edition Cherish Toy Car with All Net Proceeds Going to Susan G. Komen Breast Cancer Foundation

Visit the Bellevue Location for FREE Johnsonville Bratwurst and Cup of Van Houtte Coffee

What: Chevron is going the extra mile for Seattle's fight against Breast Cancer, while officially introducing ExtraMile convenience stores – offering greater product selection and an improved customer experience – to the city. In support of Breast Cancer Awareness month, a local ExtraMile convenience store is unveiling Chevron's latest special edition Breast Cancer Awareness toy car, Cherish. All net proceeds of Cherish purchases are donated to the Susan G. Komen Breast Cancer Foundation.

Cherish will be unveiled at an ExtraMile store along with an exhibit of the most popular Chevron toy cars from the past 10 years. ExtraMile product sampling will take place throughout the day, and a Chevron executive will be on hand to introduce Cherish. A local breast cancer survivor and Susan G. Komen Foundation Board Member will also speak on behalf of the Seattle chapter. Interviews available following ceremony.

When: Wednesday, October 5, 2005, 10:00 a.m.

Where: ExtraMile Convenience Store
13948 NE 20th Street
Bellevue, WA

(Cross street: NE 140th Ave.)

Who: Wayne Klahs , VP, Global Marketing Solutions, Chevron

Pamela Ridgeway , Susan G. Komen Foundation Board Member and Breast Cancer Survivor

About: Chevron's ExtraMile Convenience Store Pilot Program includes 43 branded sites – 32 Retailer-operated sites and 11 company-operated locations in Seattle – opened throughout the city this summer to test the ExtraMile program across the C-store network. The ExtraMile C-store concept focuses on greater product selection and an improved customer experience with the consistent delivery of four destination categories in a variety of store facilities. The destination categories featured in the new store design are:

HydraZone : includes a wide variety of popular energy drinks, waters, and vitamin-enriched beverages prominently located near the front door.

Coffee : features Van Houtte-branded stations offering a wide variety of coffees and assorted hot beverages.
Better Choices : healthy snack alternatives, such as protein bars, nuts, snacks, vitamins and energy foods.
Food-to-Go : a selection of fresh food and self-serve items, such as muffins and baked goods for breakfast, cold sandwiches for lunch, and quality hot foods for evening meals, like Johnsonville Bratwurst.

New ExtraMile store with innovative layout design and product offerings
Cherish, special edition Breast Cancer Awareness car with Detroit-style staging and fanfare
Chevron executive and local Breast Cancer Awareness representative and survivor